Entrepreneurs who want to make a wave in the industry would do well to learn from those that came before them. The internet has created a business world where just about anyone with a good idea can come and make their projects known, finding success any way that they wish. Bob Reina is the brilliant mind behind the video marketing and communication solutions company Talk Fusion. Talk Fusion has established themselves over the past ten years as one of the most prominent purveyors of video in the world. Reina knew early on that video marketing would be the key to success in the world of modern business. Let’s take a look at how he got to this point.
Talk Fusion is a company that is uniquely focused on bridging the gap between customers and clients. The power of video is something that Reina embraced early on and it was what led him to his first and flagship program: Video Email. Back in the early 2000s Reina saw that there were no email clients that allowed for the direct embedding of videos into the email client. Reina figured that advertising would be more effective if potential customers could simply click the video rather than having to click through a link and click the play button on another page. So he developed the concept and got it to market.
The key to Talk Fusion’s success has always been beholden to Bob Reina’s own charisma. Direct selling is a difficult task but it becomes easier when the associate truly believes in the project that they are working with. Reina knew early on that he was working with something special and so profit came to Talk Fusion rather quickly. Reina says, “Success arrived pretty rapidly for us, because we created the RIGHT product at the RIGHT time.” For Talk Fusion’s success their work was simple: find a problem and find a solution better than anyone else around. Reina says, “Once I’ve seen the potential of a product or an opportunity, there’s not much that can deter me.” Reina and Talk Fusion are looking to 2017 to continue their explosive growth.