Few global business leaders can claim to have direct access to the ear of arguably the most powerful politician in the world but that is exactly what Hussain Sajwani has achieved over the course of his career. A few short years ago, the Hussain Sajwani family made the decision to enter the luxury real estate markets and have recently been looking for better ways of marketing the properties being constructed across the planet by this impressive brand; one of the ways DAMAC Properties has found to be effective in marketing the more than 40,000 units already under construction is through partnerships with well-known luxury lifestyle brands.
In 2017, the biggest venture yet undertaken by the DAMAC owner made its way to fruition when the Trump International Golf Club opening on the outskirts of Dubai with the aid of the sons of U.S. President Donald Trump. Hussain Sajwani had already created an impressive link to the Trump brand in the years before the election of the New York real estate mogul to the U.S. Presidency but he found himself and his DAMAC empire in the eye of a media storm when the Sajwani family were namechecked by the President at a 2016 New Year’s Eve Party.
The growing value of the Trump brand is an area DAMAC and Hussain Sajwani is looking to explore in the coming years after Trump turned down a contract worth around $2 billion with the University of Washington graduate because of his political commitments. A short-term break from using the Trump brand has not had a negative effect on the DAMAC brand which works consistently with many of the world’s leading lifestyle brands including a villa partnership with the Bugatti sports car company.
Among the most important partnerships being explored by Hussain Sajwani is that between DAMAC Properties and Versace Home which will headline the AYKON Nine Elms development in the English capital of London. Thought to be the first linkup between a designer fashion house and a real estate developer, the AYKON Nine Elms looks set to become the flagship of the DAMAC Properties company when it is completed in 2020.
Visit http://www.hussainsajwani.com/ to learn more.