Steve Lesnard: Innovation and Simplicity is Key

In the digital world that we live in today, Steve Lesnard talks about dynamic and strategic social and digital mediums that are changing the way of how people market the latest products. There are many great benefits regarding the manner yet it can be counterproductive if it is not leveraged in the proper way. Brands that are able to get quickly and directly through it tend to place the needs of their clients first when it comes to establishing their strategy. There will be clear benefits that will add true value to the lives of the clients after successful product introductions. Lesnard stated two primary principles that we should all absorb and understand in order to market our next product successfully.

The first principle that Steve Lesnard stated was to keep everything simple in order to make it memorable in the long run. What’s important is to get the storyline right rather than having a complex one that makes it forgettable. The best product introduction must be persuasive to the point where there are clear consumer benefits that outlines what is better and what is new. Doing this is not an easy task, it requires a team that works altogether and are focused on the most relevant and innovative features. For instance, the campaigns of the company Apple where they would focus on a simple benefit and in bringing a cutting-edge and new solution to customers. The strategy of the company has always been about convenience and simplicity particularly during the time where the industry was longing for technological advancements. Keeping it simple is key to expand and to grow your consumer base.

The second principle that Steve Lesnard stated was to bring the consumer experience that you would want to see in life in order to make it real. In short, once you are clear and concise about your storyline, you should be able to explain all elements that will be presented and the ways in which you can cut through. This is your time to outline the correct context and best features that you would want to be remembered for.

Mathew Fleeger Is Taking Gulf Coast Western to the Next Level through Negotiation Skills

Gulf Coast Western Limited is well-known in oil and gas exploration circles in the United States. The company has its operations in most of the states that have oil and gas deposits. Its influence is even much higher due to the fact that the firm has acquired stakes in other organizations doing the same business. But who is behind the wheel in this very successful organization? Mathew Fleeger is the face behind the success of Gulf Coast Western as he has dedicated his life to see the company achieve tremendous growth.

One of the standout skills and expertise that Mathew Fleeger has brought into the oil and gas industry is the ability to negotiate. It is important to highlight that getting oil fields involves negotiating with land owners. However, not all the land owners are willing to give their lands to oil and gas exploration companies because they have a feeling that the company is bound to benefit more than the owner of the land.

Mathew Fleeger has proved to a considerable number of land owners to give land to the company for exploration and research purposes. Although it is a hard role, he has excelled and convinced many people to allow Gulf Coast Western to drill oil and gases. Apparently, Gulf Coast Western Limited controls hundreds of acres of land, which are considered as high potential oil and gas fields.

Gulf Coast Western Limited owns stake in several companies in the United States, especially those that operate in the oil and gas industry. Besides owning stakes in various oil and gas exploration companies, the firm has formed significant partnerships with other organizations for mutual benefits. However, these stakes and partnerships could not have been achieved without the input and negotiation skills of Mathew Fleeger. To excel in business, you must have have the necessary negotiation skills.

Find out more about Matthew: