On average, every person receives at least five junk emails in a week. For the last ten years, different native apps have developed different mechanisms on cubing junk emails, but the remedies are often ambiguous. Lucky, Jojo Hedaya has challenged the status quo by designing one of the best tools for removing junk emails in people’s inboxes in the last four years. According to him, his journey of developing Unroll Me started when he did not receive a response of an important email he had sent, because of junk emails from the other party. This incident according to him challenged him to provide a solution to this problem.
Although getting rid of junk emails according to him was a massive success, he realized that there was more he could do for the emailing world. Jojo Hedaya realized that people have different interests and these interests keep changing. As the interests change, the email subscriptions are bound to change. Using native apps was unsubscribing to emails is often hard and tiresome. He saw an opportunity to assist the typical email user in regaining control of their subscriptions. It is now possible to unsubscribe from unwanted emails and this according to pundits, this ability is a game changer in the productivity world. The app also gives one a chance to review all their subscriptions and select which updates they want to keep receiving and which they wish to stop receiving.
Jojo Hedaya is a firm believer that for an application to be effective, it should be simple, both in usage and in interaction. Simplicity has been synonymous with Unroll Me, and this simplicity has enabled the app to be a ‘must have tool’ for many people. Hedaya noticed that previous attempts to remove junk emails and reorganize the inbox were a recipe of complexity and bad interfaces. He was determined to rewrite this reality through well-thought app and tool that answer basic operational questions.
Although the app is one of the best illustrations of simple and efficiency emails management tool, Jojo Hedaya points out that it the app still has much potential to grow. According to him, the future of emails management is bright, and users should expect more brilliant interface in the future.