Doe Deere the Founder of Both Lime Crime and Poppy Angeloff Companies

Doe Deere is a businesswoman interested in the beauty industry; she went to the New York Institute of Beauty and Fashion where she gained her experience. Since at an early age she has always had passion and devotion to invest in the beauty product line. In 2007, Doe Deere founded Lime Crime company to make Unicorn make up. She was passionate to provide a variety of beauty products for both women and men. While living with her husband Marc Dumbleton in Brooklyn, Lime Crime company grew even more. She used online platforms to market her products and with time the company was viral hence high demand. Doe Deere ensured her products were of high-quality therefore if one user used them they would spread the word to other people.

Doe Deere also owned a fashion line company; she could reconstruct clothes than sell then through eBay with Lime crime brand name. She started the fashion line in doubts if the products would be famous, but with time she was known since she has already established other customers in the makeup line. Doe Deere believes that through color people can express their emotions. Doe Deere as the founder and CEO of Lime Crime company she ensures that they make colorful trends using globally purchased ingredients of high-quality. Doe Deere has received many letters and views from the customers sharing how her products positively impacted their lives by giving them more confidence. Such views motivated Doe Deere to challenge herself and provide better products.

Recently Doe Deere founded Poppy Angeloff company that specializes in jewelry for the Victorian girls in the modern generation. Her idea and inspiration to start making jewelry was from her visit on one family and gained interest in heirlooms. She spent months learning more about the jewelry making process. She was motivated by her younger sister to believe in herself as well as her husband, and with time she started making unique brands of jewelry. She produces the no-corners-cut jewelry which is unique and mixes colors to make jewel more appealing. She has transformed the lives of many women by being a role model.

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How Doe Deere moved from being an Immigrant to owning a Make-up Company.

Doe Deere was born and raised in Izhevsk, Russia. During her early years in Russia, she was obsessed with America and English because she believed that America is the place where any dream can be achieved, this was the picture painted by the magazines, movies and the music she was listening. Doe Deere later moved to New York City at seventeen together with her sister and mother. She believed that once you make it in NY a city with 7.4 million people then, in 1998, you can be successful anywhere else.

With the high living cost in New York and the little savings her mother had made as an accountant in Russia, it wasn’t easy meeting the expenses considering her mother’s academic records were delaying to be transferred. Her mother was then forced to start working as a house cleaner in the nearby apartments so that she can provide for them. Things were tough for them and at some point, though they’ll go back to Russia. The tough situation forced them to move to a homeless shelter home in Lexington Avenue for six months.

While in the in the homeless shelter, Doe Deere had to escape the harsh reality of the situation by daydreaming as a fashion designer. With the continuing uncertainties in the homeless shelter, a great break came in the spring of 1999 when a social worker introduced them to the Family Sanctuary that was supporting women immigrants who were in bad states. With the help of lawyer Dorchen Leidhodt, her mother got an accounting job, and Doe Deere went to a Fashion Institute, and her sister was taken to Columbia University on a full scholarship.

In 2000, Doe Deere’s family was moved to East Harlem’s 110th street. After adopting a moniker in the late 2000s, Doe Deere discovered her passion in entrepreneurship that made her start Lime Crime, a makeup company that was successful. Today, the company has thirty-five employees in Los Angeles. Doe Deere has worked very hard to achieve her American dream where she has a beautiful home and successful, loving family.

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